Diploma in Digital Marketing

Diploma in Digital Marketing provides students with sound theoretical & applicable knowledge of marketing to enable them to progress their career prospects in sales and marketing. This programme also develops students with skills that are needed to analyse market needs and trends, define target markets and unlock business opportunities in a competitive environment.

Digital Marketing Executive
Content Marketing Developer
Branding Specialist
Social Media Executive
Media Content Strategis

Career Opportunity

Program Overview

Program Duration And Schedule

Intakes:

January, April and August

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Assessment:

40% Exam | 60% Coursework

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Examinations:

March, July and December

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Mode of study

Full Time

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Duration:

2 Years and 4 Month

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Semesters:

7 Semesters.

Programme Outline

Course Content ---------------------------------------------------------------------------------------------- Semester 1

Introduction to Marketing
English for Business
Bahasa Melayu Kebangsaan A / Thinking Skills

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Business Mathematics
Introduction to Consumer Behavior
Principle of Accounting
Introduction to Management
Introduction to Computer Applications
Thinking Skills

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Business Communication
Entrepreneurship
Customer Service Management
Introduction to Multimedia Application
Marketing Environment
Hak Asasi Manusia

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Introduction to Digital Marketing
Principles of Advertising
Co-Curriculum

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E-Commerce
Graphic Design and Illustration
Integrated Marketing Communication
Introduction to International Marketing
Business Law
Marketing Ethics

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Marketing Research
Social Media Marketing
Digital Marketing Strategy
Internet Ethics and Cyber Law

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Internship

Entry Requirements

Qualifications Academic Requirements SPM

Pass in Sijil Pelajaran Malaysia (SPM) at least in any 3 credits
Any equivalent qualification recognized by the Government of Malaysia

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