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Diploma in Digital Marketing

Diploma in Digital Marketing provides students with sound theoretical & applicable knowledge of marketing to enable them to progress their career prospects in sales and marketing. This programme also develops students with skills that are needed to analyse market needs and trends, define target markets and unlock business opportunities in a competitive environment.

  • Digital Marketing Executive

  • Content Marketing Developer

  • Branding Specialist

  • Social Media Executive

  • Media Content Strategis

Career Opportunity

Program Overview

Program Duration And Schedule


Intakes:

  • January, April and August
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Assessment:
  • 40% Exam | 60% Coursework
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Examinations:
  • March, July and December
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Mode of study
  • Full Time
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Duration:
  • 2 Years and 4 Month
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Semesters:
  • 7 Semesters.




Programme Outline


Course Content ---------------------------------------------------------------------------------------------- Semester 1

  • Introduction to Marketing
  • English for Business
  • Bahasa Melayu Kebangsaan A / Thinking Skills
---------------------------------------------------------------------------------------------- Semester 2
  • Business Mathematics
  • Introduction to Consumer Behavior
  • Principle of Accounting
  • Introduction to Management
  • Introduction to Computer Applications
  • Thinking Skills
---------------------------------------------------------------------------------------------- Semester 3
  • Business Communication
  • Entrepreneurship
  • Customer Service Management
  • Introduction to Multimedia Application
  • Marketing Environment
  • Hak Asasi Manusia
---------------------------------------------------------------------------------------------- Semester 4
  • Introduction to Digital Marketing
  • Principles of Advertising
  • Co-Curriculum
---------------------------------------------------------------------------------------------- Semester 5
  • E-Commerce
  • Graphic Design and Illustration
  • Integrated Marketing Communication
  • Introduction to International Marketing
  • Business Law
  • Marketing Ethics
---------------------------------------------------------------------------------------------- Semester 6
  • Marketing Research
  • Social Media Marketing
  • Digital Marketing Strategy
  • Internet Ethics and Cyber Law
---------------------------------------------------------------------------------------------- Semester 7
  • Internship




Entry Requirements


Qualifications Academic Requirements SPM

  • Pass in Sijil Pelajaran Malaysia (SPM) at least in any 3 credits
  • Any equivalent qualification recognized by the Government of Malaysia
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Program Fees